Rosann L. Spiro

Management of a Sales Force Rosann L. Spiro. - 11th Ed. - [S.l.] : McGraw-Hill Companies, 2003 - 564 p. ; pb. 26 cm. - Management of a Sales Force . - Mcgraw-hill/irwin series in marketing. . - Mcgraw-hill/irwin series in marketing. .

Hardcover.

"Management of a Sales Force" is the No 1 selling text in this market. This book covers the concepts and applies the theories associated with managing a sales force. This text is praised for its practical, applied, student friendly approach.

0071198989 9780071198981

658.81 SPI 2003