Management of a Sales Force
Rosann L. Spiro.
- 11th Ed.
- [S.l.] : McGraw-Hill Companies, 2003
- 564 p. ; pb. 26 cm.
- Management of a Sales Force .
- Mcgraw-hill/irwin series in marketing. .
- Mcgraw-hill/irwin series in marketing. .
Hardcover.
"Management of a Sales Force" is the No 1 selling text in this market. This book covers the concepts and applies the theories associated with managing a sales force. This text is praised for its practical, applied, student friendly approach.