TY  - GEN
AU  - Churchill,Gilbert A.,Jr
AU  - Ford,Neil M.
AU  - Walker,Orville C.
TI  - Sales force management
T2  - Irwin series in marketing
SN  - 0256137870
U1  - 658.8101 
PY  - 1997///
CY  - [S.l.]
PB  - Irwin Professional Publishing
N1  - Hardcover
N2  - This is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases
UR  - http://www.amazon.com/exec/obidos/ASIN/0256137870/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256137870
ER  -