Hooley, Graham J. <br/><br/>
Quantitative methods in marketing / 
Graham J Hooley. 
 - 2nd ed. 
 - [S.l.] :  Cengage Learning Business Press,  1999. 
 - 300 p. ;  25 cm. 
<br/><br/> Paperback. 
<br/><br/> Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations. 
<br/><br/><label>ISBN: </label>186152417X 9781861524171 
<br/><br/><label>Dewey Class. No.: </label>380