Stop selling start partnering : the new thinking about finding and keeping customers /
Larry Wilson.
- 1st THUS ed.
- [S.l.] : Oliver Wight Publications, 1995.
- 294 p. ; 22 cm.
Hardcover.
A revolutionary approach to the concept of finding and keeping customers with a new tactic called "strategic Partnering" explains how to enhance professionals' ability to identify current trends and put to rest outdated approaches that hinder success. IP.