TY  - GEN
AU  - McDonald,Malcolm
TI  - Effective industrial selling
SN  - 0434912646
PY  - 1988///
CY  - [S.l.]
PB  - Butterworth-Heinemann
N1  - Paperback
N2  - This book is designed to help industrial salespeople to improve and develop their selling skills and demonstrates how to sell industrial products more successfully in a competitive marketplace. Based on a self help approach each chapter is backed up with case studies and exercises. Malcolm McDonald is also the author of "Marketing Plans, How to Sell a Service" and "The Marketing Plan: A Practical Guide for Managers"
UR  - http://www.amazon.com/exec/obidos/ASIN/0434912646/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0434912646
ER  -