Monroe, Kent B. <br/><br/>
Pricing :  making profitable decisions / 
Kent B Monroe. 
 - 3nd ed. 
 - [S.l.] :  McGraw-Hill/Irwin,  2002. 
 - 688 p. ;  23 cm. 
<br/><br/> Hardcover. 
<br/><br/> Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics. 
<br/><br/><label>ISBN: </label>0072528818 9780072528817 
<br/><br/><label>Dewey Class. No.: </label>658.816