TY  - GEN
AU  - Monroe,Kent B.
TI  - Pricing: making profitable decisions 
SN  - 0072528818
U1  - 658.816 
PY  - 2002///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
N1  - Hardcover
N2  - Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics
UR  - http://www.amazon.com/exec/obidos/ASIN/0072528818/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072528818
ER  -