Sales, Inc. JIAN Tools for. <br/><br/>
Marketing builder express / 
Inc. JIAN Tools for Sales. 
 - 1st ed. 
 - [S.l.] :  South-Western College Pub,  1997. 
 - 176 p. ;  28 cm. 
<br/><br/> Paperback. 
<br/><br/> This Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan. 
<br/><br/><label>ISBN: </label>0538875747 9780538875745 
<br/><br/><label>Dewey Class. No.: </label>380