TY  - GEN
AU  - Sales,IncJIAN Tools for
TI  - Marketing builder express
SN  - 0538875747
U1  - 380 
PY  - 1997///
CY  - [S.l.]
PB  - South-Western College Pub
N1  - Paperback
N2  - This Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan
UR  - http://www.amazon.com/exec/obidos/ASIN/0538875747/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0538875747
ER  -