McMurtry, Jeanette Maw. <br/><br/>
Big business marketing for small business budgets / 
Jeanette Maw McMurtry. 
 - 1st ed. 
 - [S.l.] :  McGraw-Hill,  2003. 
 - 256 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> "Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life. 
<br/><br/><label>ISBN: </label>0071405976 9780071405973 
<br/><br/><label>Dewey Class. No.: </label>658.8