TY  - GEN
AU  - McMurtry,Jeanette Maw
TI  - Big business marketing for small business budgets
SN  - 0071405976
U1  - 658.8 
PY  - 2003///
CY  - [S.l.]
PB  - McGraw-Hill
N1  - Paperback
N2  - "Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life
UR  - http://www.amazon.com/exec/obidos/ASIN/0071405976/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071405976
ER  -