Mazur, Laura. <br/><br/>
The marketing challenge / 
Laura Mazur. 
 - [S.l.] :  Addison-Wesley,  1993. 
 - 298 p. ;  24 cm. 
 - The economist intelligence unit. .
 - The economist intelligence unit. .
<br/><br/> Hardcover. 
<br/><br/> The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges. 
<br/><br/><label>ISBN: </label>0201631911 9780201631913 
<br/><br/><label>Dewey Class. No.: </label>658.8