TY  - GEN
AU  - Mazur,Laura
AU  - Hogg,Annik
TI  - The marketing challenge
T2  - The economist intelligence unit
SN  - 0201631911
U1  - 658.8 
PY  - 1993///
CY  - [S.l.]
PB  - Addison-Wesley
N1  - Hardcover
N2  - The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges
UR  - http://www.amazon.com/exec/obidos/ASIN/0201631911/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0201631911
ER  -