McDonald, William J., Ph.D. <br/><br/>
Cases in strategic marketing management :  an integrated approach / 
William J., Ph.D. McDonald. 
 - [S.l.] :  Prentice Hall,  1997. 
 - 360 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>0023794240 9780023794247 
<br/><br/><label>Dewey Class. No.: </label>658.8