TY  - GEN
AU  - McDonald,William J.,PhD.
TI  - Cases in strategic marketing management: an integrated approach 
SN  - 0023794240
U1  - 658.8 
PY  - 1997///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/0023794240/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0023794240
ER  -