Lewis, Robert C. <br/><br/>
Cases in hospitality marketing and management / 
Robert C. Lewis. 
 - [S.l.] :  John Wiley & Sons Inc,  1989. 
 - 360 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> In this volume Robert Lewis presents over 20 case studies illustrating the use of marketing tools including segmentation, positioning, competitive analysis, marketing mix, and strategy. The cases are based on the author's 30 years of experience in teaching and in hotel management, restaurant ownership, airline food service and consulting. 
<br/><br/><label>ISBN: </label>0471508985 9780471508984 
<br/><br/><label>Dewey Class. No.: </label>647.940688