TY  - GEN
AU  - Meidan,Arthur
AU  - Moutinho,Luiz
TI  - Cases in marketing of services: an international collection 
SN  - 0201565056
U1  - 658.8 
PY  - 1993///
CY  - [S.l.]
PB  - Addison-Wesley Pub (Sd)
N1  - Hardcover
N2  - Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems
UR  - http://www.amazon.com/exec/obidos/ASIN/0201565056/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0201565056
ER  -