TY  - GEN
AU  - Smith,Ian
TI  - Meeting customer needs
T2  - Institute of management foundation
SN  - 0750606681
U1  - 658.812 
PY  - 1994///
CY  - [S.l.]
PB  - Butterworth-Heinemann
N1  - Paperback
N2  - Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services
UR  - http://www.amazon.com/exec/obidos/ASIN/0750606681/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750606681
ER  -