Wind, Yoram (Jerry) <br/><br/>
Convergence marketing :  strategies for reaching the new hybrid consumer / 
Yoram (Jerry) Wind. 
 - [S.l.] :  FT Press,  2001. 
 - 368 p. ;  23 cm. 
<br/><br/> Paperback. 
<br/><br/> Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers. 
<br/><br/><label>ISBN: </label>0130650757 9780130650757 
<br/><br/><label>Dewey Class. No.: </label>658.8