TY  - GEN
AU  - Wind,Yoram (Jerry)
AU  - Mahajan,Vijay
TI  - Convergence marketing: strategies for reaching the new hybrid consumer 
SN  - 0130650757
U1  - 658.8 
PY  - 2001///
CY  - [S.l.]
PB  - FT Press
N1  - Paperback
N2  - Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers
UR  - http://www.amazon.com/exec/obidos/ASIN/0130650757/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130650757
ER  -