Ferrell, O. C.

Business : a changing world / O. C. Ferrell. - 2nd ed. - [S.l.] : Business Pubns, 1996. - 576 p. ; 26 cm.

Paperback.

This text emphasizes the nature of business and the trends that should change how business is conducted in the 21st century. Topics covered include: global, quality, diversity, productivity, technology, business ethics and responsibility issues.

0256202621 9780256202625

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