Business : a changing world /
O. C. Ferrell.
- 2nd ed.
- [S.l.] : Business Pubns, 1996.
- 576 p. ; 26 cm.
Paperback.
This text emphasizes the nature of business and the trends that should change how business is conducted in the 21st century. Topics covered include: global, quality, diversity, productivity, technology, business ethics and responsibility issues.