TY  - GEN
AU  - Ries,Al
AU  - Trout, Ja
TI  - Marketing warfare: 20th anniversary edition 
SN  - 0071460829
U1  - 658.8 
PY  - 2005///
CY  - [S.l.]
PB  - McGraw-Hill
N1  - Hardcover
N2  - The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing a
UR  - http://www.amazon.com/exec/obidos/ASIN/0071460829/chopaconline
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071460
ER  -