TY  - GEN
AU  - McColl,Rod,etal
TI  - Services marketing: a managerial perspective 
SN  - 0074702572
PY  - 1998///
CY  - [S.l.]
PB  - McGraw-Hill Book Company Inc
N1  - Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/B001UC0B7E/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=B001UC0B7E
ER  -