Nilson, Torsten H. <br/><br/>
Chaos marketing :  how to win in a turbulent world / 
Torsten H. Nilson. 
 - [S.l.] :  McGraw-Hill Companies,  1995. 
 - 182 p. ;  23 cm. 
 - Mcgraw-hill marketing for professionals. .
 - Mcgraw-hill marketing for professionals. .
<br/><br/> Paperback. 
<br/><br/> This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is. 
<br/><br/><label>ISBN: </label>0077079914 9780077079918 
<br/><br/><label>Dewey Class. No.: </label>658.8