Business /
Gregory Bounds.
- 1st ed.
- [S.l.] : Thomson South-Western, 1998.
- 592 p. ; 27 cm.
Paperback.
Most Introduction to Business texts treat business functions--marketing, accounting, management, etc.--as separate concepts, loosely tied together by the notion that each has something to do with business. As a result, students gain little understanding of how the functions operate together within a business. This text presents business functions within the context of a business as an integrated whole. Using real examples, cases, and personal profiles, it illustrates how the various business functions interrelate to accomplish the goals of the business.