Moore, Geoffrey A. <br/><br/>
Crossing the chasm :  marketing and selling technology products to mainstream customers / 
Geoffrey A. Moore. 
 - [S.l.] :  Harpercollins,  1991. 
 - 224 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan. 
<br/><br/><label>ISBN: </label>0887305199 9780887305191 
<br/><br/><label>Dewey Class. No.: </label>658.8