O'Shaughnessy, John. <br/><br/>
Competitive marketing :  a strategic approach / 
John O'Shaughnessy. 
 - 3 Sub ed. 
 - [S.l.] :  Intl Thomson Business Press,  1995. 
 - 768 p. ;  25 cm. 
<br/><br/> Hardcover. 
<br/><br/> This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout. 
<br/><br/><label>ISBN: </label>0415093171 9780415093170 
<br/><br/><label>Dewey Class. No.: </label>658.8