TY  - GEN
AU  - O'Shaughnessy,John
TI  - Competitive marketing: a strategic approach 
SN  - 0415093171
U1  - 658.8 
PY  - 1995///
CY  - [S.l.]
PB  - Intl Thomson Business Press
N1  - Hardcover
N2  - This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout
UR  - http://www.amazon.com/exec/obidos/ASIN/0415093171/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0415093171
ER  -