Mooij, Marieke de. <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - 2nd ed. 
 - [S.l.] :  Sage Publications, Inc,  2005. 
 - 288 p. ;  25 cm. 
<br/><br/> Paperback. 
<br/><br/> Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications. 
<br/><br/><label>ISBN: </label>1412914760 9781412914765 
<br/><br/><label>Dewey Class. No.: </label>658.802