Palmer. <br/><br/>
Principles of Service Marketing  
Palmer. 
 - 3rd edition ed. 
 - [S.l.] :  McGraw-Hill Inc.,US,  2001. 
 - 1 v. (unpaged) 
 - Principles of Service Marketing  .
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>0071189769 9780071189767 
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL 2001