A preface to marketing management /
J. Paul Peter.
- 7th ed.
- [S.l.] : Irwin Professional Publishing, 1996.
- 368 p. ; 23 cm.
- Irwin series in marketing. .
- Irwin series in marketing. .
Paperback.
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.