Peter, J. Paul.

A preface to marketing management / J. Paul Peter. - 7th ed. - [S.l.] : Irwin Professional Publishing, 1996. - 368 p. ; 23 cm. - Irwin series in marketing. . - Irwin series in marketing. .

Paperback.

Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.

0256202818 9780256202816

658.8