Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter. 
 - 7th ed. 
 - [S.l.] :  Irwin Professional Publishing,  1996. 
 - 368 p. ;  23 cm. 
 - Irwin series in marketing. .
 - Irwin series in marketing. .
<br/><br/> Paperback. 
<br/><br/> Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships. 
<br/><br/><label>ISBN: </label>0256202818 9780256202816 
<br/><br/><label>Dewey Class. No.: </label>658.8