TY  - GEN
AU  - Peter,J.Paul
AU  - Donnelly,James H.,Jr
TI  - A preface to marketing management
T2  - Irwin series in marketing
SN  - 0256202818
U1  - 658.8 
PY  - 1996///
CY  - [S.l.]
PB  - Irwin Professional Publishing
N1  - Paperback
N2  - Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships
UR  - http://www.amazon.com/exec/obidos/ASIN/0256202818/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256202818
ER  -