Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press, 1995-1996 / 
William D. Perreault. 
 - 6th ed. 
 - [S.l.] :  Richard D Irwin,  1995. 
 - 192 p. ;  26 cm. 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>0256188343 9780256188349