TY  - GEN
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0072488522
U1  - 658.401 
PY  - 2002///
CY  - [S.l.]
PB  - Irwin/McGraw-Hill
N1  - Paperback
N2  - Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson's STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text
UR  - http://www.amazon.com/exec/obidos/ASIN/0072488522/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072488522
ER  -