Strategic Market Management
David A. Aaker.
- 7th ed.
- USA Wiley, 2005
- 356 p.. ; PB 23 cm.
- Strategic Market Management .
- Strategic market managment. .
- Strategic market managment. .
Paperback.
Updated to reflect current business thinking and market conditions, this new edition describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making.�By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.�This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.