Marketing book, fourth edition. 

 - 4th ed. 
 - [S.l.] :  Butterworth-Heinemann,  1999. 
 - 718 p. ;  25 cm. 
 - Marketing series (london, england). .
 - Marketing series (london, england). .
<br/><br/> Paperback. 
<br/><br/> This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. 
<br/><br/><label>ISBN: </label>0750641142 9780750641142 
<br/><br/><label>Dewey Class. No.: </label>658.8