TY  - GEN
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larreche,Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation/intl edition 
T2  - The irwin/mcgraw-hill series in marketing
SN  - 0071154299
U1  - 658.8 
PY  - 1998///
CY  - [S.l.]
PB  - Irwin/McGraw-Hill
N1  - Hardcover
N2  - This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software
UR  - http://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299
ER  -