TY  - GEN
AU  - Boyd
TI  - Marketing management
SN  - 0071123075
U1  - 658.8 BOY 2002 
PY  - 2002///
CY  - [S.l.]
PB  - McGraw-Hill Education
N1  - Paperback
N2  - This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software
UR  - http://www.amazon.com/exec/obidos/ASIN/0071123075/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123075
ER  -