TY  - GEN
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management with infotrac college edition
SN  - 0324022034
U1  - 658.8 
PY  - 2000///
CY  - [S.l.]
PB  - South-Western College Pub
N1  - Hardcover
N2  - A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand
UR  - http://www.amazon.com/exec/obidos/ASIN/0324022034/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0324022034
ER  -