Dalrymple, Douglas J. <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple. 
 - 6th ed. 
 - [S.l.] :  John Wiley & Sons Inc,  1994. 
 - 1008 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references. 
<br/><br/><label>ISBN: </label>0471552550 9780471552550 
<br/><br/><label>Dewey Class. No.: </label>658.8