TY  - GEN
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases 
SN  - 0471552550
U1  - 658.8 
PY  - 1994///
CY  - [S.l.]
PB  - John Wiley & Sons Inc
N1  - Paperback
N2  - This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references
UR  - http://www.amazon.com/exec/obidos/ASIN/0471552550/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552550
ER  -