Dalrymple, Douglas J. <br/><br/>
Basic marketing management / 
Douglas J. Dalrymple. 
 - 1st ed. 
 - [S.l.] :  John Wiley & Sons Inc,  1995. 
 - 480 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research. 
<br/><br/><label>ISBN: </label>047158603X 9780471586036 
<br/><br/><label>Dewey Class. No.: </label>658.8