TY  - GEN
AU  - Dickson,Peter R.
TI  - Marketing management
T2  - Dryden press series in marketing
SN  - 0030177421
U1  - 658.8 
PY  - 1996///
CY  - [S.l.]
PB  - South-Western College Pub
N1  - Hardcover
N2  - This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills
UR  - http://www.amazon.com/exec/obidos/ASIN/0030177421/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030177421
ER  -