Dwyer, F.Robert. <br/><br/>
Business marketing :  connecting strategy, relationships and learning / 
F.Robert Dwyer. 
 - 3rd ed. 
 - [S.l.] :  McGraw Hill Higher Education,  2005. 
 - 736 p. ;  26 cm. 
<br/><br/> Paperback. 
<br/><br/> This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. 
<br/><br/><label>ISBN: </label>0071244387 9780071244381