TY  - GEN
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships and learning 
SN  - 0071244387
PY  - 2005///
CY  - [S.l.]
PB  - McGraw Hill Higher Education
N1  - Paperback
N2  - This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers
UR  - http://www.amazon.com/exec/obidos/ASIN/0071244387/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071244387
ER  -