McGraw-Hill. <br/><br/>
Marketing essentials, student edition / 
McGraw-Hill. 
 - 2nd ed. 
 - [S.l.] :  Glencoe/McGraw-Hill,  1995. 
 - 620 p. ;  28 cm. 
<br/><br/> Hardcover. 
<br/><br/> Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. 
<br/><br/><label>ISBN: </label>0026406012 9780026406017 
<br/><br/><label>Dewey Class. No.: </label>380