TY  - GEN
AU  - McGraw-Hill
TI  - Marketing essentials, student edition
SN  - 0026406012
U1  - 380 
PY  - 1995///
CY  - [S.l.]
PB  - Glencoe/McGraw-Hill
N1  - Hardcover
N2  - Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies
UR  - http://www.amazon.com/exec/obidos/ASIN/0026406012/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0026406012
ER  -