Ready-made activities for successful account management /
Patrick Forsyth.
- [S.l.] : Financial Times Prentice Hall, 1994.
- 192 p.
Paperback.
This is a guide to how to develop a staff's account management skills without having access to organized group training. It covers: the account management process; managing the account mix; finding new customers; analyzing accounts and deciding accounts strategies; and planning on-going contact.