Philip Kotler <br/><br/>
Marketing Mangement Analysis Planning Implemetnation and Control 
Philip Kotler 
 - 9th 
 - New Jersey  Prentice Hall   2000 
 - 787 p.  PB 
 - Marketing Mangement Analysis Planning Implemetnation and Control .
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2000