Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer. 
 - 4th ed. 
 - [S.l.] :  Wadsworth Pub Co,  1993. 
 - 700 p. ;  24 cm. 
 - Wadsworth series in mass communication. .
 - Wadsworth series in mass communication. .
<br/><br/> Hardcover. 
<br/><br/> This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. 
<br/><br/><label>ISBN: </label>0534174728 9780534174729 
<br/><br/><label>Dewey Class. No.: </label>302.23072